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global road safety blog

Every day around the world, more than 500 children lose their lives in traffic crashes. Tens of thousands are injured, sometimes suffering lifelong disabilities. Not only are children at high risk in vehicles, on bicycles, and on motorcycles, they are vulnerable as pedestrians and are often injured or killed in the simple act of walking to school.

smoke detector

It’s that time of year again. On Sunday, November 2, the clocks go back, the days get shorter and families get an extra precious hour of sleep.

But what you may not know is that Daylight Savings is also a great time to check your smoke alarms to make sure the batteries are fresh.

Instagram Hallloween Contest

We want to see the creative ways you’ve incorporated visibility into your child’s costume! Share a photo of your kids’ flashing, glowing or reflecting costume to show us how you’re keeping them safe this Halloween, and you will be entered for a chance to receive a $50 Amazon gift card.

Mom Unedited: Lies

I never imagined the level of deception that would be involved in parenting. I knew my husband and I would fully support Santa, the Easter bunny, and the tooth fairy.

What I didn't expect were the small dishonesties that help us get through the day.

Role Model Video BlogRole Model Video Blog

My 15-year-old son recently got his learner’s permit. Enjoy this video, with several more examples of how our kids are watching more than we think.

My Two Cents: Advice to My Younger Self

In our newsletter, An Ounce of Prevention, we asked our friends: “If you could go back in time and give yourself advice, what would it be?” We received so many great responses that we thought we’d share a bunch of them.

Walking safety in Paris

If you have ever lived in or experienced city life, you know that there are other alternatives to owning a car. When I was younger, between the ages of 6 and 14, I was lucky enough to live in Paris, France. Needless to say, Paris is a busy city and many people walk to get where they are going.

International Walk to School Day Blog

Every October, schools across the globe celebrate International Walk to School Day. Safe Kids is teaming up with FedEx for the 15th year to host events on October 8 that will teach children how to walk to school safely. In honor of these great events, we’ve developed some information for you and your family to use to help your kids stay safe while walking. It only takes a few minutes today, on International Walk to School Day, or any day throughout the year, to teach your kids how to walk safely.

Pedestrian Safety Blog 2014

One of the most interesting aspects of working at Safe Kids is that we get to play "detective.” If we see a statistic we find alarming, like that every hour of every day a teen is hit by a car and killed or injured in the U.S., we get to try to figure out the five W’s, who, what, where, when and why. Last year, we discovered that the pedestrian death rate for teens is twice that of younger children. This year, we took our detective role one step further. We surveyed 1000 teens ages 13-18 to understand more about their walking habits: what they’re doing, and why.  

Safe Walking Story 2014

My favorite thing to do while walking by myself was listening to music. I love music. As a child, I was always singing and being scolded by my Aunt Joyce for humming at inappropriate times. But music is soothing to me; it makes me feel happy, playful and, at times, sad. Listening to music and walking seemed, to me, a harmless combination. Needless to say, I soon found out the danger of it.

Telly Awards

It is a great honor that two of our PSAs, “Moment of Silence” and “Bubble Wrap,” won 2014 Telly Awards, one of the premier awards honoring the finest in film and video production.  We are thrilled to be recognized at this level, because it helps bring more attention to the issue of child injury prevention.

Both videos were created by Safe Kids’ video director Kris Hixson, whose vision helped make each project a success.

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