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imagine video

Preventable injuries are the number one killer of kids in the United States, but they’re also a major problem around the world. That’s why it so important to get the word out. We’re honored that our partners in Japan, Canada and New Zealand are adapting one of our favorite videos to raise awareness and educate parents so all kids can grow up to become whatever they can imagine.

Telly Awards

It is a great honor that two of our PSAs, “Moment of Silence” and “Bubble Wrap,” won 2014 Telly Awards, one of the premier awards honoring the finest in film and video production.  We are thrilled to be recognized at this level, because it helps bring more attention to the issue of child injury prevention.

Both videos were created by Safe Kids’ video director Kris Hixson, whose vision helped make each project a success.

unstoppable moms

This autumn, Safe Kids is teaming up with MOTRIN® and Kelly Ripa to celebrate moms everywhere and the things that make them unstoppable. Visit the MOTRIN® Facebook page to share your best mom tips from now until December 31st. As official charity partner, Safe Kids will receive $1 for every tip posted.*

Youth Football Concussions

My son, Murphy, is passionate about playing football. Along with that passion comes bumps, bruises, and a fair share of helmet clashing. The physical intensity and risk of injury rises each year as he ages, and his practice schedule is a grueling 6-8 hour-per-week regimen. Murphy managed to play relatively injury free until well into his third year in 2012.

J&J sports safety blog

In May 2013, my eleven year-old son Giovanni was pitching for his little league baseball team in Staten Island, New York. It was the bottom of the fifth inning. He had already struck out two batters and the third batter, about a foot taller than my son, was on deck. Giovanni’s first pitch went right down the middle of the plate. The batter swung and hit, and the ball hit my son in the face.