Nothing is worse than a parent losing a child – especially if the tragedy was preventable. Each year in the United States, thousands of families lose children this way making it the No. 1 cause of childhood deaths. Millions more are sent to the emergency room every year because of preventable injuries.
Fortunately, these injuries are preventable which means we can do something about them. One of things I am responsible for in my role at Safe Kids Worldwide, is to find partners that share our focus on preventable injury. I am very excited about a new collaboration beginning this year with Nationwide and a program it calls Make Safe Happen. And to show you both why a company joins us in our mission and what the program will aim to do, I thought it’d be easiest to capture a recent conversation I had with Nationwide’s Chief Marketing Officer, Matt Jauchius.