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Instagram Hallloween Contest

Costumes. Candy. Spooky stories. Ghoulish games. These are some of the many reasons kids look forward to Halloween every year. And as adults, we look forward to seeing our kids adorably dressed up as witches and wizards, vampires and zombies, fairies and superheroes – and anything else they can imagine.

We want to see the creative ways you’ve incorporated visibility into your child’s costume! Share a photo of your kids’ flashing, glowing or reflecting costume to show us how you’re keeping them safe this Halloween, and you will be entered for a chance to receive a $50 Amazon gift card.

Children playing at Safe Kids Day 2014

Safe Kids Day 2014 was an incredible success!  With two national signature events in Los Angeles and New York, 100 local events across the United States, and strong traditional and social media promotion, we are so grateful to the thousan

Teen driver behind the wheel

This month the National Safety Council is observing Distracted Driving Awareness Month and giving us all an important reminder of the potentially tragic consequences to driving while talking or texting. The Council is asking all drivers to stop using cell phones while they drive.

Little girl at Safe Kids Day New York

On Saturday, April 12 hundreds of families and kids of all ages swept through the Highline Stages in New York for Safe Kids Day – a day to celebrate kids, prevent injuries and save lives.

Ciara at Safe Kids Day LA 2014

On Saturday, April 5 more than 450 families and kids of all ages swept through the Lot in West Hollywood for the first ever Safe Kids Day in Los Angeles to help celebrate kids, prevent injuries and save lives.

Boy playing Baseball during Sports Safety Month

Did you know that in 2012, 1.35 million children were seen in emergency departments for a sport-related injury? And every 3 minutes, a child is seen for a sport-related concussion.

Becca and her son Thomas who was injured in a window fall

This may seem counterintuitive for a parent to even consider, but how much safety is too much? Where do we draw the line between keeping our kids safe and giving them the autonomy to explore?

The truth is, we can do both.

Safety and freedom are not mutually exclusive. In fact, they are both essential to creating an environment in which children thrive.

Smiling Boy

From the moment our babies start to crawl, the world is a magical place filled with new adventures and discoveries. We want to create an environment where kids have the freedom to explore and discover and have fun. That means taking a few precautions around the house to minimize the risk of serious injuries.

A child properly strapped into a car seat

Sometimes we do something and have no idea what the long term consequences might be.

I took the Child Passenger Safety Certification Course in 1998. It was one of the original courses offered and I traveled all the way from Louisiana to Texas to be one of the first people to get certified to correctly install and check car seats.

Injured teen illustrates the need for concussion safety

This month the Brain Injury Association of America will mark Brain Injury Awareness Month. Each year 2.4 million Americans sustain brain injuries including 475,000 children. About 75% of Traumatic Brain Injuries (TBIs) that occur each year are concussions or other forms of mild traumatic brain injury (MTBI).

Medicine bottle to illustrate medication safety

Grandparents are playing a bigger role than ever before in raising their grandkids. More than 7 million grandparents in the United States live with their grandchildren, and 13 percent of grandparents are relied on to be a trusted caregiver.

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