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Press Release

Anne Beers Elementary Children and Department of Transportation Join Safe Kids on International Walk to School Day

More than 500,000 Students Across the U.S. to Participate

October 5, 2011

Washington, DC –Ray LaHood, United States Secretary of Transportation, will join Safe Kids, Safe Kids DC, Children’s National Medical Center, volunteers from FedEx, and local school children at Anne Beers Elementary School on Wednesday, October 5, to raise awareness about pedestrian safety on International Walk to School Day. More than 500,000 children across the United States and nearly three million around the world will participate in the annual event to learn about walking safely and to encourage the creation of safe walking environments.

“On International Walk to School Day, parents and caregivers both teach and model safe pedestrian behavior,” said Kate Carr, President of Safe Kids Worldwide. “International Walk to School Day is the perfect opportunity for students to learn how to remain injury-free as they walk to and from school.”

"As students across the country take to the streets this year for International Walk to School Day, it's critical that parents and caregivers make safety their top priority," said U.S. Transportation Secretary Ray LaHood. "Whether they're walking to school or heading down the block, children need to know to look both ways, use crosswalks, and stay alert to stay safe."

In celebration of International Walk to School Day, Safe Kids is hosting a photo contest on Facebook.  The winning images will be those that best represent children walking to school safely. The school that submits the winning photo will receive a $5,000 prize and a visit from Sesame Street’s Walkaround Grover. The prize money will be spent to further encourage students to walk to school or for the purchase of educational materials that benefit the general student body. 

Over a million people worldwide die on roads every year according to the World Health Organization.  In May, the United Nations launched the Decade of Action for Road Safety to bring attention to this global epidemic.  In the United States (US), according to the National Center for Health Statistics, road traffic injuries are the leading cause of death among children ages 3 to 14.  While the number of child pedestrians injured in traffic crashes are decreasing in the U.S., in 2009, more than 13,000 children, ages 14 and under went to the emergency room and 244 children died from pedestrian-related injuries.

Locally, Children’s National has documented a similar phenomenon. The hospital recently released statistics indicating a growing trend in children struck and sustaining injuries serious enough to warrant a visit to the Children’s emergency department.  In 2010, 48 District children visited the Children’s emergency department as a result of pedestrian struck incidents on school days. Over 200 children were involved in these incidents since 2005. Hospital officials mapped the sites of the occurrences and are committed to proactively addressing the issue.

“By mapping out the incidents, we can pinpoint neighborhoods where intervention and education is necessary. We believe that participation in International Walk to School Day and other community based initiatives that promote healthy, safe behavior is a key element of reducing the number of kids injured,” said Joseph L. Wright, MD senior vice president of the Child Health Advocacy Institute at Children’s National. 

In 1999, Safe Kids Worldwide and program sponsor FedEx created the Safe Kids Walk This Way Program in the United States to teach safe behaviors to motorists and child pedestrians and create safer, more walkable communities.  This year will mark the twelfth yeah anniversary of the program and 191 Safe Kids coalitions and nearly 1000 schools across the country will hold events at elementary schools to teach children how to walk safely and recognize pedestrian dangers.

“FedEx has developed highly advanced safe driving practices over the past 35-plus years, but we are committed to doing more.  We helped create the Safe Kids Walk This Way program because we are dedicated to improving child pedestrian safety,” said Rose Flenorl, Manager of FedEx Global Citizenship.  “Our team members work hand-in-hand with Safe Kids to teach Washington, DC, children how to stay safer when they walk.  Safe Kids does a wonderful job in our community and we look forward to supporting them as they make walking safer for everyone.”

“In its 15th year, Walk to School Day continues to inspire community-grown events that celebrate health, safety and a sense of community,” said Lauren Marchetti, director of the National Center for Safe Routes to School, which serves as the coordinating agency for the event and maintains the Walk to School website, www.walktoschool.org, with funding from the U.S. Department of Transportation Federal Highway Administration. “Often, this one-day event becomes the catalyst to larger commitments and permanent improvements that make walking and bicycling to school safer transportation options year round.”

About Safe Kids Worldwide
Safe Kids Worldwide is a global network of organizations whose mission is to prevent unintentional childhood injury, the leading cause of death and disability to children ages 1 to 14. Twenty member countries and more than 600 coalitions and chapters across the U.S. bring together health and safety experts, educators, corporations, foundations, governments and volunteers to educate and protect families.

About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services.  With annual revenues of $39 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 290,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.

About Children’s National Medical Center:
Children’s National Medical Center in Washington, DC, has been serving the nation’s children since 1870. Home to Children’s Research Institute and the Sheikh Zayed Institute for Pediatric Surgical Innovation, Children’s National is consistently ranked among the top pediatric hospitals by U.S.News & World Report and the Leapfrog Group. With 283 beds, more than 1,330 nurses, 550 physicians, and seven regional outpatient centers, Children’s National is the only exclusive provider of acute pediatric services in the Washington metropolitan area. Children’s National has been recognized by the American Nurses Credentialing Center as a Magnet® designated hospital, the highest level of recognition for nursing excellence that a medical center can achieve. For more information, visit ChildrensNational.org, receive the latest news from the Children's National press room, or follow us Facebook and Twitter.

About The Global Decade of Action for Road Safety
Thousands of people are killed or injured in road crashes each day, and it is projected that annual road traffic deaths will increase to 1.9 million people by 2020. To help bring needed attention to this dire issue, the United National General Assembly has declared a Decade of Action to stabilize and ultimately reduce the projected forecast of road traffic deaths and injuries worldwide by 2020.

About The National Center for Safe Routes to School
Established in May 2006, the National Center for Safe Routes to School assists states and communities in enabling and encouraging children to safely walk and bicycle to school. The National Center serves as the clearinghouse for the federal Safe Routes to School program. The organization also provides technical support and resources and coordinates online registration efforts and provides technical support and resources for U.S. Walk to School Day and facilitates worldwide promotion and participation.

The National Center is part of the University of North Carolina Highway Safety Research Center with funding from the U.S. Department of Transportation Federal Highway Administration. For more information, visit www.saferoutesinfo.org.


Media Contact

Katherine Collins
Public Relations Associate
kcollins@safekids.org
314-791-0537


October 5, 2011

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