Safe Kids Walk This Way
The Problem
In the United States, pedestrian injury is the second leading cause of injury-related death for children ages 5 to 14. In 2007, nearly 27,440 children were treated in emergency rooms for pedestrian-related injuries.
What We Do
Safe Kids Worldwide and program sponsor FedEx Express created Safe Kids Walk This Way to teach safe behavior to motorists and child pedestrians and create safer, more walkable communities.
The goal of the initiative is preventing pedestrian-related injury to children. Since the launch of the program in spring 2000, Safe Kids Walk This Way has spanned the globe, engaging FedEx volunteers to reach families in hundreds of communities throughout the United States and around the world.
Safe Kids Walk This Way relies on FedEx employee volunteers and encourages new partners, including public officials, public agencies, community organizations and parents, to join Safe Kids Worldwide coalitions to improve conditions for child pedestrians.
The Results
Since the beginning of the program, more than 1.6 million students have joined with nearly 12,000 FedEx volunteers in 3,800 schools for International Walk to School Day—the program’s largest and most widespread activity.
With support from FedEx, Walk This Way programs are conducted by Safe Kids USA's 600 local coalitions and chapters. They reach families through:
Program Components
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