Parents learn of car seat information through a variety of trusted sources. The information may or may not reflect best practice but can grab attention because it sounds so easy to do and uses simple language. Safe Kids CPS Training Manager and Technical Advisor Lorrie Walker weighs in on the matter.
Every day around the world, more than 500 children lose their lives in traffic crashes. Tens of thousands are injured, sometimes suffering lifelong disabilities. Not only are children at high risk in vehicles, on bicycles, and on motorcycles, they are vulnerable as pedestrians and are often injured or killed in the simple act of walking to school.
The Motor Vehicle Safety Fast Facts provides the latest statistics and injury and death rates associated with kids aged 0 to 12 years in and around cars. Updated September 2023.
The weeks between Thanksgiving and New Year’s Day are arguably the busiest of the year. Families are planning trips to visit relatives, searching for thoughtful gifts, preparing special meals and many other tasks to make the holidays the most wonderful time of the year.
While recognizing that driving a car is very serious business, officials hope that these signs will be more than one-time reminders to drivers. In addition to making people laugh, they hope these attention-grabbing signs will be family conversation starters, and help create more long-term safe driving habits.
My hope is that this PSA inspires parents, kids, caretakers and anyone else who watches it to do the little things that can make a big difference. Something as simple as buckling a car seat or checking the batteries in a smoke alarm can change the news and make a world of difference for parents, families and communities around the world.