United Arab Emirates

Since its inception in 1999, Safe Kids Middle East/United Arab Emirates has made significant accomplishments in improving child safety. The campaign passed a law that requires children under the age of 10 to ride in the back seats of motor vehicles. The law went into effect in January 2001 and was the first to address passenger safety in the UAE.

Highlights

Spacetoon Awareness Campaign

Safe Kids UAE conducted a campaign to educate children on general childhood injury prevention and provide safety tips on Spacetoon channel (Danger Rangers Safety public service announcements). These unique 30-second public service announcements focus on different safety topics and run once a day every day during prime time for three months.

Hospital Awareness Campaign

To educate new mothers on general childhood injury prevention and provide safety tips, the Hospital Awareness Campaign provides training to new mothers on car seat use and safety precautions for newborns. The campaign reaches 500,000 mothers per year.

Schools Awareness Campaign

To educate school children and staff on general childhood injury prevention and offer safety tips, the Schools Awareness Campaign provides training to school children and staff on general safety precautions.