“Having worked to promote everything from contraceptives to mufflers, I have to confess that communicating for Safe Kids is my easiest gig yet. We offer information that parents are eager to hear and the media are keen to cover.”
When Martha used to buckle her young son, Rob, into his car seat, or reach for his hand to cross the street, she would say, “What’s my job?” Rob would answer with a shout worthy of an earnest recruit, “To keep me safe!” Now, more than two decades later, Martha’s job is to keep all kids safe. She oversees marketing and communications with an energy that is truly contagious. In addition to an innate drive to help parents protect their kids, Martha has extensive experience in marketing and communications, including more than 30 years leading major campaigns at national communications firms.