When I was just 12 years old, I attended a neighborhood pool party with a few families from our street. There were kids of all ages, with the youngest being around the age of 2. As the adults gathered in the shallow end of the pool, one mother was with her young toddler. She placed the young girl on a pool noodle as a floatation device. Her mom had a false perception that with so many people around, her child would be safe.

Sadly, she was wrong.

Michelle Yeoh takes a #Safie

Safe Kids Worldwide is participating in Global Road Safety Week and working hard to ensure that the voices of kids, parents and teachers will be heard. You can join this campaign to #SaveKidsLives  by taking a few small steps to make a big difference. 

home safety for kids

With people still talking about the Nationwide Super Bowl ad that brought dramatic attention to the number one killer of kids, preventable injuries, we’re releasing new research that reveals the scope of the problem in a place most parents assume is safe: the home. Every day, six children die from an injury in the home, and 10,000 go to the emergency department for the kinds of injuries that commonly happen in homes.

medicine safe dosing blog

We talk a lot about safe storage and the importance of keeping medicine up and away, out of reach of children. And that’s important: In 67 percent of emergency room visits for medicine poisoning, the medicine was left within reach of a child, such as in a purse, on a counter or dresser or on the ground.

What is equally important, though, is safe dosing.

Nationwide partner blog

We have some exciting news to share. Safe Kids has entered into a new partnership with Nationwide. Our work together will focus on a national initiative to help families stay safe at home, including fire safety, water safety, and preventing poisoning and falls. This will provide Safe Kids with an opportunity to reach even more families with the safety information they need to keep kids safe and prevent injuries.

Safe Kids joined other child safety advocates to press for a law with the vision of collecting information on the whys, hows and numbers of infant death, and to create a nationwide standard for tragedy scene investigations and autopsies. The law is part of the legacy of the late Sen. Frank Lautenberg, a relentless fighter for kids. Its passage was thanks to the leadership of his fellow New Jersey lawmaker Frank Pallone, who led the fight in the House of Representatives, and Sens. Kelly Ayotte (R-Maine) and Sherrod Brown (D-Ohio).

The Doubtful Dad: Sportsmanship Blog

If you're one of those parents who insists on yelling at the officials during your kid’s sporting event, let me start by saying, you’re right. OK? The kid probably did travel. That was a total strike. It was definitely icing. Obvious pass interference. But that doesn’t make up for all the ways we’re wrong.

global road safety blog

Every day around the world, more than 500 children lose their lives in traffic crashes. Tens of thousands are injured, sometimes suffering lifelong disabilities. Not only are children at high risk in vehicles, on bicycles, and on motorcycles, they are vulnerable as pedestrians and are often injured or killed in the simple act of walking to school.

Mom Unedited: Big Brother is Watching

In just a few weeks, my family will welcome a little girl into our lives. We're all excited about this, but no one is more excited than our 4-year-old son, Winston. His excitement has been one of the purest joys of the entire pregnancy. His excitement has been one of the purest joys of the entire pregnancy. He talks about "his baby" every day – where she will sleep, what she will eat, and how they will play together.

Making the case for wall-mounted TVs

I was 30 when I gave myself a concussion by pulling a TV onto my head. I’d be willing to bet that this doesn’t happen to many adults (unless they are generally clumsy humans, like me).

But did you know that in the past 10 years, a child has visited the emergency room every 45 minutes because of a TV tipping over? And unfortunately, these preventable injuries can sometimes be fatal.

holiday shopping tips

As the weather gets chilly and holiday anticipation begins to grow, it’s time to start making lists – lists for Thanksgiving dinner, lists for Santa, lists for winter-weather preparation, and, of course, lists for holiday shopping.

Before you join the crowd on Black Friday to kick-start your holiday shopping, here are a few important things to add to your list.

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