Today is International Walk to School Day, a day when we’re all focused on making sure our kids get to school safely. It’s become bigger and bigger each year – and with good reason, since road traffic injuries are the number one killer of kids ages 5 to 19 in the U.S. and around the world. Now, just in time for Walk to School Day, the United Nations did something that’s incredibly important for our children – and for all of us. For the first time, the UN approved worldwide goals that include targets for reducing deaths and injuries on our roads!
So to help families brush up on their walking safety skills, Safe Kids and FedEx teamed up to bring you seven tips in the form of a fun, interactive infographic. In less than five minutes, you can learn how to cross the road more safely for a lifetime. And it's fun.
Safe Kids is working with the Tide and Gain Up, Up, and Away Laundry Safety Program to raise awareness about a real concern for parents. Since 2012, more than 33,000 calls have been placed to the Poison Help line about liquid laundry packets. That's about 30 calls a day and it caught our attention.
En nuestro último estudio científico, “Seguridad de los medicamentos para niños: Un análisis en profundidad de las llamadas a los Centros de Toxicología”, descubrimos que mientras los niños pequeños generan muchas más llamadas a los centros de toxicología por exposición a las medicinas, los adolescentes corren un riesgo mayor de graves consecuencias relacionadas con la intoxicación con medicinas.
What we’ve found in our latest research study, “Medicine Safety for Children: An In-Depth Look at Calls to Poison Centers,” is that while younger kids generate far more calls to poison centers for medication exposure, teens are at greater risk for serious outcomes related to medicine poisonings.
Injury prevention is not about watching your kids every minute of the day or wrapping them in bubble wrap. It’s the opposite. Injury prevention is about creating an environment where kids can explore and take chances while minimizing the serious injuries and deaths that we can prevent.
Nothing is worse than a parent losing a child – especially if the tragedy was preventable. Each year in the United States, thousands of families lose children this way making it the No. 1 cause of childhood deaths. Millions more are sent to the emergency room every year because of preventable injuries.
Fortunately, these injuries are preventable which means we can do something about them. One of things I am responsible for in my role at Safe Kids Worldwide, is to find partners that share our focus on preventable injury. I am very excited about a new collaboration beginning this year with Nationwide and a program it calls Make Safe Happen. And to show you both why a company joins us in our mission and what the program will aim to do, I thought it’d be easiest to capture a recent conversation I had with Nationwide’s Chief Marketing Officer, Matt Jauchius.