Here is an alarming statistic: Every day 44 kids are hit by a car while walking in the United States. That’s 16,000 kids hurt every year. Clearly, something needs to be done, and Safe Kids and FedEx are teaming up to help keep kids safe on the road as they head back to school.
The Safe Kids Day signature event took place on April 26, 2015 at the Lot in West Hollywood.More than 500 parents and kids enjoyed a fabulous, fun-filled celebration all afternoon. Check out some photos from the event.
Heatstroke is a condition that occurs when the body isn’t able to cool itself quickly enough and the body temperature rises to dangerous levels. Children are at great risk for heatstroke because a child’s body heats up three to five times faster than an adult’s. When the internal body temperature reaches 104 degrees, children’s organs start to shut down. And when it reaches 107 degrees, the child can die.
Poison Prevention Week is March 15 – 21, and Safe Kids is releasing new research, “Medicine Safety for Children: An In-Depth Look at Calls to Poison Centers,” to explore medicine safety for children. In partnership with the American Association of Poison Control Centers, and with support from McNeil Consumer Healthcare, we analyzed more than 547,000 calls to poison centers to better understand what types of medicines little kids and teens are getting into and how it happens.
With people still talking about the Nationwide Super Bowl ad that brought dramatic attention to the number one killer of kids, preventable injuries, we’re releasing new research that reveals the scope of the problem in a place most parents assume is safe: the home. Every day, six children die from an injury in the home, and 10,000 go to the emergency department for the kinds of injuries that commonly happen in homes.
We want to see the creative ways you’ve incorporated visibility into your child’s costume! Share a photo of your kids’ flashing, glowing or reflecting costume to show us how you’re keeping them safe this Halloween, and you will be entered for a chance to receive a $50 Amazon gift card.
One of the most interesting aspects of working at Safe Kids is that we get to play "detective.” If we see a statistic we find alarming, like that every hour of every day a teen is hit by a car and killed or injured in the U.S., we get to try to figure out the five W’s, who, what, where, when and why. Last year, we discovered that the pedestrian death rate for teens is twice that of younger children. This year, we took our detective role one step further. We surveyed 1000 teens ages 13-18 to understand more about their walking habits: what they’re doing, and why.
Our new study helps answer some of the questions parents have about when to switch from a booster seat to just a seat belt. We surveyed 1,000 parents of children ages 4 to 10 and found that an alarming number of parents are allowing kids to use a seat belt alone before they are big enough. In fact, 7 in 10 parents do not know that a child should be at least 57 inches (4’9”) to ride in a car without a booster seat.