Helping Us Make Safe Happen
Written by former CEO & President, Kate Carr.
Nothing is worse than a parent losing a child – especially if the tragedy was preventable. Each year in the United States, thousands of families lose children this way making it the No. 1 cause of childhood deaths. Millions more are sent to the emergency room every year because of preventable injuries.
Fortunately, these injuries are preventable which means we can do something about them. One of the things I am responsible for in my role at Safe Kids Worldwide, is to find partners that share our focus on preventable injury. I am very excited about a new collaboration beginning this year with Nationwide and a program it calls Make Safe Happen. And to show you both why the company joins us in our mission and what the program will aim to do, I thought it’d be easiest to capture a recent conversation I had with Nationwide’s Chief Marketing Officer, Matt Jauchius.
Question: Why is this important to Nationwide?
Matt: Nationwide is known for our On Your Side promise. We have been supporting families and children in the communities where our associates and members live and work since our founding in 1926. That’s because at Nationwide, we believe in protecting what matters most -- our kids. We have always believed that. The Make Safe Happen program serves as an important example of our commitment to children’s safety.
|1954 - "Your Child's Safety" is published. This pamphlet describes the preventative steps parents can take to keep younger children safe.||2014 - Make Safe Happen Safety Pamphlet. Nationwide commemorates its 60 year commitment to child safety by publishing a modernized version of the original "Your Child's Safety" booklet.|
Q: Why focus on curbing preventable childhood accidents?
Matt: Nothing matters more to parents than keeping their kids safe, and there can’t be any greater tragedy than to lose a child. As you know, preventable accidents are the leading cause of death among children under 18. As the father of three, I do my very best to be vigilant when it comes to safety. But data shows that half of all preventable accidents occur in and around the home. In a national survey Nationwide commissioned, we uncovered that nearly one in four parents admit they aren’t always as focused on their children as they could be because of cell phones, tablets and other distractions. So that really spurred us to do something that will help put this front and center and get people to view their homes in a different manner.
Q:Tell us more about Make Safe Happen.
Matt: We knew we needed to be bold if we were going to make real progress. That’s why our program focuses on building public awareness of preventable accidents and provides tools that will enable caregivers to actually do something about it. One new tool we are offering caregivers is the MakeSafeHappen mobile app that we created in partnership with Nationwide Children’s Hospital. It allows parents and caregivers to learn as they go with room-to-room safety checklists and personalized links to recommended safety products. Parents and caregivers can get the app and other resources at MakeSafeHappen.com. We’re working with other partners to reach communities and provide safety training and education. We’re convening experts in the field to shine a national spotlight on the issue. And that’s just the beginning.
I want to thank Nationwide and especially Matt for this commitment. Matt has joined the Safe Kids Worldwide board of directors and the resources, expertise and passion that Nationwide will bring to this issue will be difference-makers.
2015 promises to be an exciting year! We are on a mission, and hope you are excited to join us. Make Safe Happen. Everywhere.