Safe Kids launched a national campaign with McNeil Consumer Healthcare in 2012 to raise awareness about medication safety and released a research report that examines medication poisoning among children in the United States. In 2013, our research report took an in-depth look at how young children get into medicine and ways families can protect them.
Our continued partnership with McNeil has also given Safe Kids the opportunity to support local efforts to decrease preventable medication-related injuries and deaths to children 5 and under by educating parents and caregivers about responsible medication storage, dosing and disposal, and by promoting these important messages in the media.
Safe Kids partners with leaders in the field to determine the most effective ways to reach children and families. In 2012 Safe Kids hosted a safety expert roundtable with top medication safety experts. The information and ideas from the roundtable served as a foundation for our medication safety program.
Learn more, including many easy-to-use tools to teach and remind families about medication safety.
In March 2013, Safe Kids awarded grants to 39 coalitions to raise awareness about medication poisoning and to educate parents and caregivers about responsible storage, dosing and disposal of medicine. Coalitions organize educational sessions to educate parents, grandparents and other caregivers about medication safety, distribute educational materials, conduct media outreach and establish local partnerships to promote key safety messages.
The national educational effort was taken to the media, and stories about the importance of keeping medicine away from children were on the Today Show, in USA Today, on Fox TV and ABC World News, and on radio and online outlets around the country.
Around the World
Keeping children safe from accidental medication poisoning is a challenge around the world, and many of our partners are leading the way with innovative programs. In 2013, Safe Kids China launched a new medication safety campaign with a roundtable discussion in Shanghai and Beijing. The campaign’s goal is to be the leading source of information on medication safety in China.