Who We Are

We envision a world in which every child is protected from unintentional injuries.

Safe Kids Worldwide_® is a nonprofit organization working to reduce unintentional injuries to children ages 0-14 and build equitable and sustained systems that support injury prevention. Most people are surprised to learn preventable injuries are the number one cause of death to children in the United States.

Safe Kids works with strategic partners and an extensive network of more than 400 coalitions in the U.S. to reduce traffic injuries, drownings, sleep-related deaths, falls, burns, poisonings, and more. We achieve this work through a public health approach that includes research, interventions to educate and raise awareness, safety device distribution, and advocacy at the federal, state, and local levels. Safe Kids also supports a worldwide alliance of like-minded organizations in more than 20 countries.

Since 1987, when Safe Kids was co-founded by Dr. Marty Eichelberger and Herta Feely of the Children’s National Hospital with support from founding sponsor, Johnson & Johnson, Safe Kids has helped reduce the U.S. childhood death rate from unintentional injury by 61 percent.

Losing one child is one too many, and we don't want any parent to have to endure the loss of a child. We're calling on everyone to come together, to raise awareness, and to get involved so every child has the change to grow up and do all the great things kids were meant to do.