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Brandon Bass

I’m a big guy. At six foot eight, it’s hard to believe that there is much of anything that scares me. What’s more, I’m an athlete. My entire life, I’ve been taught to put myself out there and take chances on the court. When I joined the NBA in 2005, I took the skills that I developed in college to the next level. Playing on the professional level you can’t allow yourself to be intimidated by other players or the pressure of the cheering crowds.

Yet, just because I’m fearless on the court doesn’t mean that I’m fearless in my everyday life. In fact, even something fun and seemingly harmless like a swimming pool can scare me. The truth is—I never learned to swim as a child. I may be able to score a career playoff high of 27 points for the Boston Celtics, but if you threw me into the ocean, I’d drown.

World Day of Remembrance for Road Traffic Victims blog

Around the world, close to 3,400 people, including more than 500 children, die on and around roads each day and many more are injured or disabled. In the spirit of World Day of Remembrance, we are asking everyone to remember Christina, a 15-year-old high school sophomore, who was struck and killed by a car on October 31, 2012. Christina’s mom, Gwen Ward, is working hard to make sure we honor Christina’s memory by encouraging everyone to put their devices down and pay attention when they cross the street.

imagine video

Preventable injuries are the number one killer of kids in the United States, but they’re also a major problem around the world. That’s why it so important to get the word out. We’re honored that our partners in Japan, Canada and New Zealand are adapting one of our favorite videos to raise awareness and educate parents so all kids can grow up to become whatever they can imagine.

Doubtful Dad Dog Park

I love the dog park.

I love it because Halea, my dog (a very rare breed of mutt), loves it. She runs and plays and sniffs, and for 30 minutes every day, I feel like I'm actually giving her the attention she deserves.

I love it because of what I see when I'm there. All different kinds, shapes, and sizes of dogs playing together. They don't worry or judge or take things too seriously.

smoke detector

It’s that time of year again. On Sunday, November 2, the clocks go back, the days get shorter and families get an extra precious hour of sleep.

But what you may not know is that Daylight Savings is also a great time to check your smoke alarms to make sure the batteries are fresh.

Instagram Hallloween Contest

Costumes. Candy. Spooky stories. Ghoulish games. These are some of the many reasons kids look forward to Halloween every year. And as adults, we look forward to seeing our kids adorably dressed up as witches and wizards, vampires and zombies, fairies and superheroes – and anything else they can imagine.

We want to see the creative ways you’ve incorporated visibility into your child’s costume! Share a photo of your kids’ flashing, glowing or reflecting costume to show us how you’re keeping them safe this Halloween, and you will be entered for a chance to receive a $50 Amazon gift card.

Mom Unedited: Lies

I never imagined the level of deception that would be involved in parenting. I knew my husband and I would fully support Santa, the Easter bunny, and the tooth fairy.

What I didn't expect were the small dishonesties that help us get through the day.

Role Model Video BlogRole Model Video Blog

My 15-year-old son recently got his learner’s permit. Enjoy this video, with several more examples of how our kids are watching more than we think.

My Two Cents: Advice to My Younger Self

In our newsletter, An Ounce of Prevention, we asked our friends: “If you could go back in time and give yourself advice, what would it be?” We received so many great responses that we thought we’d share a bunch of them.

Walking safety in Paris

If you have ever lived in or experienced city life, you know that there are other alternatives to owning a car. When I was younger, between the ages of 6 and 14, I was lucky enough to live in Paris, France. Needless to say, Paris is a busy city and many people walk to get where they are going.

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