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Safe Kids Worldwide is working to raise awareness about liquid laundry packet safety. The campaign, developed in partnership with Tide and Gain, helps educate parents and caregivers about the simple ways to keep children safe around laundry packets.

To help spread the word, Safe Kids is engaging national media and sharing online tools and resources to highlight the importance of keeping liquid laundry packets out of the reach of children. Safe Kids coalitions are working on the ground to educate families about the issue and distribute important safety tips and materials within local communities. Materials are also available in Spanish, and a targeted local community and media effort is helping to reach the Latino community.

Learn more, including information and tips for parents.


Safe Kids coalitions are tapping into national resources to educate parents and caregivers about how to keep children safe around liquid laundry packets. Coalitions are leading educational sessions and events in their communities to provide tips and resources, and using local media and social media to raise awareness and reach target groups.

The national outreach effort is spreading the word, and millions of families have been reached through online, radio and TV coverage, including the TODAY Show, FOX News Edge, NBC News Channel and MSNBC Live.

Around the World

As liquid laundry packets gain in popularity in the U.S. and around the world, Safe Kids Worldwide will continue to help educate families on safe storage to prevent injury to children.