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Babies"R"Us® Announces New Take On Great Trade-in Event - Offering Car Seat Deals And Safety Education, No Trade-in Required

August 29, 2017

Portion of Proceeds from All Car Seats Sold at Babies"R"Us in September to Benefit Safe Kids Worldwide™

WAYNE, N.J., Aug. 28, 2017; /PRNewswire/ -- The first big "test" of parenthood is often not even the birth, but the drive home from the hospital. That moment when a parent realizes they're going home, alone, with their baby – and the nurses and experts aren't coming with them. To help moms and dads breathe a sigh of relief, Babies"R"Us®, in partnership with Safe Kids Worldwide™, is dedicating September's Baby Safety Month to educating families about baby safety – taking them from that first drive home in a brand-new car seat to a safe night's sleep (that hopefully includes some actual sleep).

  • Preventable injuries are the #1 killer of kids in the U.S.
  • Nearly 9 million children are being treated for injuries in U.S. emergency departments every year.
  • Correctly used child safety seats can reduce the risk of death by as much as 71 percent.
    Source: Safe Kids Worldwide

Each week in September, Babies"R"Us stores nationwide will offer parents information and tips on topics like car seat safety, safe sleep environments, in-home childproofing and bath time. And with every consumer already asking about the fan-favorite Great Trade-In event, the company is kicking things off with a twist. Customers shopping at Babies"R"Us stores nationwide or online at can take advantage of the same great discount – 25% off all car seats* beginning Friday, September 1 through Sunday, October 1 – without having to lug around and trade in old gear. Customers can also take advantage of 10% discount offers on select safety items each week at stores nationwide and online at

Members of the company's loyalty program can get early access to this special deal beginning Sunday, August 27, by providing their Rewards"R"Us® card number during checkout. Plus, Babies"R"Us will donate 5% of proceeds (up to $500,000) of each car seat sold during the month of September to Safe Kids Worldwide to help protect kids from preventable injuries.

Additionally, on Saturday, September 9, select Babies"R"Us storeswill host "Ask the Car Seat Expert" events, during which representatives from Safe Kids Worldwide will offer personalized recommendations on the right type of car seat based on a child's age, weight and height. Customers can find out about the weekly events going on at their local store at

To learn more about Baby Safety Month at Babies"R"Us, visit the company's corporate blog,No Assembly Required.

*Some exclusions may apply. Baby Jogger, Bob, Clek, Cybex, Maxi Cosi, Mifold, Peg Perego and Quinny car seats, as well as car seat bases are excluded from this deal.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 879 Toys"R"Us and Babies"R"Us stores in the United States, Puerto Rico and Guam, and in 815 international stores and over 255 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including and, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys"R"Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children's charities. Since 1992, the Toys"R"Us Children's Fund, a public charity affiliated with Toys"R"Us, Inc., has also donated more than $130 million in grants. For more information, visit or follow @ToysRUsNews on Twitter.