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I saw a video created by Safe Kids Brazil that shook my world, especially the message at the end. The closing message in the video was that our smallest citizens don't know how to prevent injury, so we better know. While not nearly as eloquent or poetic, I have been thinking about this concept because it is an important one as we try to convince decision-makers to pass good laws and smart policy. Because the smallest kids can't prevent the preventable, so there are times when adults must act.
We have some exciting news to share. Safe Kids has entered into a new partnership with Nationwide.
Nationwide has an outstanding reputation for giving back to the community. With this new partnership, they are taking that commitment to the next level.
Nationwide Launches 'Make Safe Happen' to Reduce No. 1 Cause of Death Among Children
Safe Kids Worldwide and CEA Mark January 31 as National TV Safety Day
It’s been a long time since my mother has given me medicine. After all, it’s been more than a decade since I last lived at home – and even before I left the nest, as a young adult I’d figured out how to put on my big girl pants and take my cough medicine all by myself.
With people still talking about the Nationwide Super Bowl ad that brought dramatic attention to the number one killer of kids, preventable injuries, we’re releasing new research that reveals the scope of the problem in a place most parents assume is safe: the home. Every day, six children die from an injury in the home, and 10,000 go to the emergency department for the kinds of injuries that commonly happen in homes.
Washington, D.C. - With people still talking about the Nationwide Make Safe Happen Super Bowl ad that brought dramatic attention to the number one cause of childhood deaths, preventable injuries, new research released today by Safe Kids Worldwide reveals the scope of the problem in a place most parents assume is safe: the home. Every day, six children die from an injury in the home, and 10,000 go to the emergency department for the kinds of injuries that commonly happen in homes.
Are you tired of everyone posting selfies? Try a #safie instead. You can help save a child’s life.
What’s a #safie? A #safie is like a selfie, but you hold up a message about the importance of global road safety for children – and help get the message out about the Third United Nations Global Road Safety Week, May 4-10, 2015, which is focused on improving road safety for kids all over the world.
Politicians are not the only ones in our lives for whom the trust of the people is a defining value. Having been a coach for more than 40 years, I know that the men and women in my profession are among them, too. A coach may spend more time with a young athlete in a day than a parent, and parents have put a great deal of confidence in us. It’s our job to create a safe harbor where parents feel they need not worry about whether their kids will be safe playing competitive sports.