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About the Safe Roads | Safe Kids Road Safety Campaign

About the Safe Roads | Safe Kids Campaign

Safe Kids Worldwide is initiating the Safe Roads I Safe Kids campaign to reduce preventable deaths and lifelong injuries resulting from traffic collisions involving children. More than 500 children are killed every day as a result of traffic collisions, and tens of thousands are injured, often suffering lifelong disabilities. By 2015, road traffic injuries will be the leading health burden for children over the age of 5 years in developing countries. Unless we take action now, the global toll of traffic injuries will explode, placing millions more children at risk.


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