Brandon Bass
Brandon Bass is a professional basketball player, currently a power forward for the Boston Celtics. At 28, Brandon decided to take swimming lessons for the first time after his son told him he wanted to learn to swim.
Childsafe: Creating Data-Driven Programs in South Africa
An important part of the UN Decade of Action for Road Safety is defining strategies to inform national plans for road safety. Five pillars are necessary to develop a comprehensive road safety agenda: road safety management; safer roads and mobility; safer vehicles; safer road users; and post-crash response.

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Brandon Bass is a professional basketball player, currently a power forward for the Boston Celtics. At 28, Brandon decided to take swimming lessons for the first time after his son told him he wanted to learn to swim.
Safe Kids Worldwide, a global organization dedicated to preventing injuries in children, has unique expertise in the area of promoting road safety for children. The Safe Kids Buckle Up Program™, Safe Kids’ signature child passenger safety program that started in the United States and is being replicated globally, uses research, education, awareness and public policy to protect children in and around cars.
Safe Kids Worldwide is initiating the Safe Roads I Safe Kids campaign to reduce preventable deaths and lifelong injuries resulting from traffic collisions involving children. More than 500 children are killed every day as a result of traffic collisions, and tens of thousands are injured, often suffering lifelong disabilities. By 2015, road traffic injuries will be the leading health burden for children over the age of 5 years in developing countries. Unless we take action now, the global toll of traffic injuries will explode, placing millions more children at risk.
Among preventable injuries, drowning is the leading cause of death for children 1 – 4 years old. Learn More »