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Car and Road

baby safety

September is Baby Safety Month, which just so happens to coincide with our anxious wait for the arrival of our first child…how fitting! Leading up to September has been a fun and strange combination of gearing up while also paring down.

Photo: Distracted Teen

The hazards of walking while distracted

Have you ever texted a friend while walking down a sidewalk and thought ‘what’s the worst that could happen?’ For this unsuspecting guy, it was almost running into a hungry-looking brown bear. Luckily, everyone turned out okay. But what if that bear had been a car going 30 miles per hour?

Distracted Walking and Teens

Our research report, “Teens and Distraction: An In-Depth Look at Teens’ Walking Behaviors,” is an observational study that tracked a remarkable 34,000 middle- and high-school students crossing the street in a school zone. A shocking 1 in 5 high school students and 1 in 8 middle school students were observed crossing the street while distracted by technology.  

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