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For 22 years, Bell has led the way in safety by partnering with Safe Kids on awareness, education and advocacy programs to promote the use of bike helmets for children, which can reduce the risk of severe brain injuries by 88 percent.
Bell Sports is all about encouraging children to be fearless, to explore their limits and to discover new worlds. But it’s also about keeping them safe while they’re doing it.
– Jessica Klodnicki, Executive Vice President/General Manager – Bell and Blackburn Brands
Thanks to the generosity of Bell, Safe Kids has distributed more than 2.5 million helmets to children across the United States. In 2012, Bell played an important role in helping to launch the inaugural “National Bike to School Day” event, where 40,000 children in 78 communities across the United States gathered to celebrate the fun and joy of biking safely.
“Bell has been unwavering in its support of injury prevention. They are a true partner, who continually goes the extra mile to make sure all families have access to high-quality, low-cost helmets.” – Kate Carr, President and CEO, Safe Kids Worldwide.
This dedication from Bell is making a real impact. In 1991, only 15 percent of kids wore helmets all the time. Twenty years later, that number has jumped to 48 percent. That’s progress but not perfection, and Bell will accept nothing less when it comes to protecting our children from preventable injuries.
Easton-Bell Sports, Inc. is a leading designer, developer and marketer of innovative sports equipment, protective products and related accessories. The company markets and licenses products under such well-known brands as Easton, Bell, Riddell and Giro. Its products incorporate leading technology and designs and are used by professional athletes and enthusiasts alike.