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General Motors

General Motors and Safe Kids have partnered to protect children and teens in and around cars since 1997, when the organizations created the Safe Kids Buckle Up program.

Thanks to the dedication and commitment from the General Motors, the Buckle Up program has grown into the most comprehensive child passenger safety program in the nation. Its progress is measured by two things: lives saved and injuries prevented. When the program started in 1997, 6,576 kids ages 19 and under died in car crashes almost every year. Today, the number of deaths has been cut by more than half. The program has educated 29 million parents and caregivers on how to keep kids safe in and around cars. More than 2.3 million car seats have been inspected for proper installation and more than 792,000 car seats have been provided to at-risk families in the U.S. 

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