Blog Posts

For too long, global road safety has not received the priority it deserves, especially when it comes to the needs of children. Not only are children at high risk in vehicles, on bicycles, and in some countries on motorcycles, they are vulnerable as pedestrians and are often injured or killed in the simple act of walking to school.

We celebrated Safe Kids Day today with a fabulous, fun-filled event in Los Angeles. More than 500 parents and kids boogied on the dance floor, scrambled through the obstacle course and took pictures with Lassie as we joined together to celebrate kids, prevent injuries and save lives.

Heatstroke is a condition that occurs when the body isn’t able to cool itself quickly enough and the body temperature rises to dangerous levels. Children are at great risk for heatstroke because a child’s body heats up three to five times faster than an adult’s. When the internal body temperature reaches 104 degrees, children’s organs start to shut down. And when it reaches 107 degrees, the child can die.