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World Day of Remembrance for Road Traffic Victims blog

Around the world, close to 3,400 people, including more than 500 children, die on and around roads each day and many more are injured or disabled. In the spirit of World Day of Remembrance, we are asking everyone to remember Christina, a 15-year-old high school sophomore, who was struck and killed by a car on October 31, 2012. Christina’s mom, Gwen Ward, is working hard to make sure we honor Christina’s memory by encouraging everyone to put their devices down and pay attention when they cross the street.

imagine video

Preventable injuries are the number one killer of kids in the United States, but they’re also a major problem around the world. That’s why it so important to get the word out. We’re honored that our partners in Japan, Canada and New Zealand are adapting one of our favorite videos to raise awareness and educate parents so all kids can grow up to become whatever they can imagine.

Doubtful Dad Dog Park

I love the dog park.

I love it because Halea, my dog (a very rare breed of mutt), loves it. She runs and plays and sniffs, and for 30 minutes every day, I feel like I'm actually giving her the attention she deserves.

I love it because of what I see when I'm there. All different kinds, shapes, and sizes of dogs playing together. They don't worry or judge or take things too seriously.

Mom Unedited: Lies

I never imagined the level of deception that would be involved in parenting. I knew my husband and I would fully support Santa, the Easter bunny, and the tooth fairy.

What I didn't expect were the small dishonesties that help us get through the day.

Instagram Hallloween Contest

We want to see the creative ways you’ve incorporated visibility into your child’s costume! Share a photo of your kids’ flashing, glowing or reflecting costume to show us how you’re keeping them safe this Halloween, and you will be entered for a chance to receive a $50 Amazon gift card.

Role Model Video BlogRole Model Video Blog

My 15-year-old son recently got his learner’s permit. Enjoy this video, with several more examples of how our kids are watching more than we think.

Walking safety in Paris

If you have ever lived in or experienced city life, you know that there are other alternatives to owning a car. When I was younger, between the ages of 6 and 14, I was lucky enough to live in Paris, France. Needless to say, Paris is a busy city and many people walk to get where they are going.

International Walk to School Day Blog

Every October, schools across the globe celebrate International Walk to School Day. Safe Kids is teaming up with FedEx for the 15th year to host events on October 8 that will teach children how to walk to school safely. In honor of these great events, we’ve developed some information for you and your family to use to help your kids stay safe while walking. It only takes a few minutes today, on International Walk to School Day, or any day throughout the year, to teach your kids how to walk safely.

Telly Awards

It is a great honor that two of our PSAs, “Moment of Silence” and “Bubble Wrap,” won 2014 Telly Awards, one of the premier awards honoring the finest in film and video production.  We are thrilled to be recognized at this level, because it helps bring more attention to the issue of child injury prevention.

Both videos were created by Safe Kids’ video director Kris Hixson, whose vision helped make each project a success.

Safe Walking Story 2014

My favorite thing to do while walking by myself was listening to music. I love music. As a child, I was always singing and being scolded by my Aunt Joyce for humming at inappropriate times. But music is soothing to me; it makes me feel happy, playful and, at times, sad. Listening to music and walking seemed, to me, a harmless combination. Needless to say, I soon found out the danger of it.

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