The weeks between Thanksgiving and New Year’s Day are arguably the busiest of the year. Families are planning trips to visit relatives, searching for thoughtful gifts, preparing special meals and many other tasks to make the holidays the most wonderful time of the year.
On this World Day of Remembrance for Road Traffic Victims 2015, we pause for a moment to remember the millions of people who have lost their lives around the globe in road collisions. Here at Safe Kids Worldwide, we remember all road traffic victims, but we pay special tribute to the more than 180,000 children who lose their lives every year in vehicles, as pedestrians, as bicyclists, and on motorcycles. For children, road traffic deaths are a true health epidemic, ranking as the number one cause of death for those between the ages of 5 and 19, both in the United States and around the world.
While recognizing that driving a car is very serious business, officials hope that these signs will be more than one-time reminders to drivers. In addition to making people laugh, they hope these attention-grabbing signs will be family conversation starters, and help create more long-term safe driving habits.
Nine years ago, Zackery Lystedt was a playing football game with his team at Maple Valley Junior High. Zack went back into the game in the fourth quarter after a hard hit in the third. The game ended, his dad, Victor, ran out onto the field to congratulate Zach for a good play. Zack told his dad that his head hurt. Then, he said, he couldn't see, and then Zack collapsed onto the field.
My hope is that this PSA inspires parents, kids, caretakers and anyone else who watches it to do the little things that can make a big difference. Something as simple as buckling a car seat or checking the batteries in a smoke alarm can change the news and make a world of difference for parents, families and communities around the world.
We worked with FedEx to develop a special pedestrian safety book, Clifford Takes a Walk. In the book, Clifford and his friends learn how to walk safely. In celebration of International Walk to School Day, we’re offering classrooms a chance to win 100 books for their school.