Nine years ago, Zackery Lystedt was a playing football game with his team at Maple Valley Junior High. Zack went back into the game in the fourth quarter after a hard hit in the third. The game ended, his dad, Victor, ran out onto the field to congratulate Zach for a good play. Zack told his dad that his head hurt. Then, he said, he couldn't see, and then Zack collapsed onto the field.
My hope is that this PSA inspires parents, kids, caretakers and anyone else who watches it to do the little things that can make a big difference. Something as simple as buckling a car seat or checking the batteries in a smoke alarm can change the news and make a world of difference for parents, families and communities around the world.
We worked with FedEx to develop a special pedestrian safety book, Clifford Takes a Walk. In the book, Clifford and his friends learn how to walk safely. In celebration of International Walk to School Day, we’re offering classrooms a chance to win 100 books for their school.
I hope my story encourages parents to always buckle up their kids regardless of the situation. You don’t want to feel the pain or grief I am going through. The sadness is overwhelming, even after a year.
So no more guessing about recalls. We all have other things to worry about. No fuss, no muss. Complete and mail the registration card – it’s a small, but important step in making sure your child is riding as safely as possible.
Here is an alarming statistic: Every day 44 kids are hit by a car while walking in the United States. That’s 16,000 kids hurt every year. Clearly, something needs to be done, and Safe Kids and FedEx are teaming up to help keep kids safe on the road as they head back to school.