Buckle Up: Every Ride, Every TIme

Photo: Toddler in Car Seat

This week, as part of Child Passenger Safety Week (September 15-21), we’re teaming up with the General Motors Foundation to help parents protect their most precious cargo.

Whether you’re interested in a funny video about how to install a car seat or looking for the latest info to help keep kids safe on the road, we’ve got you covered.

Buckle Up for Nora

Ten years ago, Ed and Heidi from California, suffered an unimaginable loss when their 9-month-old daughter, Nora, died in a car crash on the way home from a family vacation. Read their story and hear about their mission to make sure all kids ride home safely.

New Research

Today, we released new info that could help protect kids in cars. The results may surprise you. In a survey of more than 1,000 parents, 1 in 4 say they’ve driven without buckling up their kids.

But here’s where it gets even more interesting: Our research found that younger, more educated and affluent parents are more likely to take a risk and ride with their kids unbuckled in a car. Read the research report to learn more about this troubling new trend and what you can do to fix it.

Seat Check Saturday

Each year, Safe Kids hosts more than 8,000 car seat check-up events. During Child Passenger Safety Week, Safe Kids will host more than 500 events across the country culminating on Saturday, September 21 or “Seat Check Saturday.”

Find a car seat checkup event in your area this week, or anytime during the year, where a nationally certified child passenger safety technician can help provide one-on-one instruction on installing your car and booster seats.

Bubble Wrap Video

Having trouble installing your car seat correctly? Don’t worry. You’re not alone. Check out our funny video to learn how one mom overcomes these challenges.

Car Seat Checklist

Want to check to see if you already have it right? Here are 5 things every parent needs to know to make sure your car seat is properly installed.


Did you know that parents with graduate degrees are twice as likely to say it is acceptable to drive without buckling up their children, compared to parents with a high school education? Share our infographic about the importance of buckling up on every ride. 

Top Tips for Parents

Want more tips to help keep your little ones safe while in the car? No problem. See our comprehensive tips for car seats, booster seats and seat belts.

Help Get the Word Out

We know there are things we can do to help keep kids safe on the road. And spreading the word is the first step. Help us reach more families by posting on Facebook or Twitter and encourage your family and friends to do the same.

Jen Pollakusky is a media manager for Safe Kids Worldwide, based in Washington, DC.