While recognizing that driving a car is very serious business, officials hope that these signs will be more than one-time reminders to drivers. In addition to making people laugh, they hope these attention-grabbing signs will be family conversation starters, and help create more long-term safe driving habits.
Nine years ago, Zackery Lystedt was a playing football game with his team at Maple Valley Junior High. Zack went back into the game in the fourth quarter after a hard hit in the third. The game ended, his dad, Victor, ran out onto the field to congratulate Zach for a good play. Zack told his dad that his head hurt. Then, he said, he couldn't see, and then Zack collapsed onto the field.
My hope is that this PSA inspires parents, kids, caretakers and anyone else who watches it to do the little things that can make a big difference. Something as simple as buckling a car seat or checking the batteries in a smoke alarm can change the news and make a world of difference for parents, families and communities around the world.
Today is International Walk to School Day, a day when we’re all focused on making sure our kids get to school safely. It’s become bigger and bigger each year – and with good reason, since road traffic injuries are the number one killer of kids ages 5 to 19 in the U.S. and around the world. Now, just in time for Walk to School Day, the United Nations did something that’s incredibly important for our children – and for all of us. For the first time, the UN approved worldwide goals that include targets for reducing deaths and injuries on our roads!
We worked with FedEx to develop a special pedestrian safety book, Clifford Takes a Walk. In the book, Clifford and his friends learn how to walk safely. In celebration of International Walk to School Day, we’re offering classrooms a chance to win 100 books for their school.