On this World Day of Remembrance for Road Traffic Victims 2015, we pause for a moment to remember the millions of people who have lost their lives around the globe in road collisions. Here at Safe Kids Worldwide, we remember all road traffic victims, but we pay special tribute to the more than 180,000 children who lose their lives every year in vehicles, as pedestrians, as bicyclists, and on motorcycles. For children, road traffic deaths are a true health epidemic, ranking as the number one cause of death for those between the ages of 5 and 19, both in the United States and around the world.
While recognizing that driving a car is very serious business, officials hope that these signs will be more than one-time reminders to drivers. In addition to making people laugh, they hope these attention-grabbing signs will be family conversation starters, and help create more long-term safe driving habits.
Today is International Walk to School Day, a day when we’re all focused on making sure our kids get to school safely. It’s become bigger and bigger each year – and with good reason, since road traffic injuries are the number one killer of kids ages 5 to 19 in the U.S. and around the world. Now, just in time for Walk to School Day, the United Nations did something that’s incredibly important for our children – and for all of us. For the first time, the UN approved worldwide goals that include targets for reducing deaths and injuries on our roads!
We worked with FedEx to develop a special pedestrian safety book, Clifford Takes a Walk. In the book, Clifford and his friends learn how to walk safely. In celebration of International Walk to School Day, we’re offering classrooms a chance to win 100 books for their school.