With people still talking about the Nationwide Super Bowl ad that brought dramatic attention to the number one killer of kids, preventable injuries, we’re releasing new research that reveals the scope of the problem in a place most parents assume is safe: the home. Every day, six children die from an injury in the home, and 10,000 go to the emergency department for the kinds of injuries that commonly happen in homes.
We talk a lot about safe storage and the importance of keeping medicine up and away, out of reach of children. And that’s important: In 67 percent of emergency room visits for medicine poisoning, the medicine was left within reach of a child, such as in a purse, on a counter or dresser or on the ground.
What is equally important, though, is safe dosing.
Grandparents are playing a bigger role than ever before in raising their grandkids. More than 7 million grandparents in the United States live with their grandchildren, and 13 percent of grandparents are relied on to be a trusted caregiver.