For too long, global road safety has not received the priority it deserves, especially when it comes to the needs of children. Not only are children at high risk in vehicles, on bicycles, and in some countries on motorcycles, they are vulnerable as pedestrians and are often injured or killed in the simple act of walking to school.

The Safe Kids Day signature event took place on April 26, 2015 at the Lot in West Hollywood.More than 500 parents and kids enjoyed a fabulous, fun-filled celebration all afternoon. Check out some photos from the event.

Heatstroke is a condition that occurs when the body isn’t able to cool itself quickly enough and the body temperature rises to dangerous levels. Children are at great risk for heatstroke because a child’s body heats up three to five times faster than an adult’s. When the internal body temperature reaches 104 degrees, children’s organs start to shut down. And when it reaches 107 degrees, the child can die.

In April 2015, communities across the United States will celebrate Safe Kids Day, a day to celebrate kids, prevent injuries, and saves lives. With generous support from presenting sponsor Nationwide, as well as national sponsors Johnson & Johnson, Chevrolet, FedEx, Kidde and Tide, the Safe Kids Day campaign will raise awareness about the cause of child injury prevention – and raise the funds to support it.

In addition to our signature event in Los Angeles, Safe Kids Day will be celebrated with close to 200 events that will take place in communities across the country.