It’s no secret that teens and pre-teens are often distracted by technology: texting, listening to music, playing games. This becomes a particular safety issue when students cross the street while distracted. In fact, last year alone 274 kids ages 10-19 were killed while walking. How do we get these teens to listen to safety tips? It’s definitely a challenge. We turned to the teens themselves to ask how they would do it. And that’s how the Take Action Against Distraction Contest was born.