When I was just 12 years old, I attended a neighborhood pool party with a few families from our street. There were kids of all ages, with the youngest being around the age of 2. As the adults gathered in the shallow end of the pool, one mother was with her young toddler. She placed the young girl on a pool noodle as a floatation device. Her mom had a false perception that with so many people around, her child would be safe.

Sadly, she was wrong.

save kids lives blog

For too long, global road safety has not received the priority it deserves, especially when it comes to the needs of children. Not only are children at high risk in vehicles, on bicycles, and in some countries on motorcycles, they are vulnerable as pedestrians and are often injured or killed in the simple act of walking to school.

SKD 2015 Thank You

We celebrated Safe Kids Day today with a fabulous, fun-filled event in Los Angeles. More than 500 parents and kids boogied on the dance floor, scrambled through the obstacle course and took pictures with Lassie as we joined together to celebrate kids, prevent injuries and save lives.

Asia Monet

The Safe Kids Day signature event took place on April 26, 2015 at the Lot in West Hollywood.More than 500 parents and kids enjoyed a fabulous, fun-filled celebration all afternoon. Check out some photos from the event.

earth day 2015

To celebrate Earth Day (April 22), Safe Kids Worldwide and the Consumer Electronics Association (CEA)® are teaming up to teach families the importance of recycling older TVs. It is the perfect time to take this simple step to help protect the Earth and kids.

heatstroke blog 2015

Heatstroke is a condition that occurs when the body isn’t able to cool itself quickly enough and the body temperature rises to dangerous levels. Children are at great risk for heatstroke because a child’s body heats up three to five times faster than an adult’s. When the internal body temperature reaches 104 degrees, children’s organs start to shut down. And when it reaches 107 degrees, the child can die.

car seat blog

Having that technical training changed my life. I know more about car seats and continue to learn every day. That knowledge makes me comfortable talking to parents about car sear safety, which is so important.

Safe Kids Day Presented by Nationwide

In April 2015, communities across the United States will celebrate Safe Kids Day, a day to celebrate kids, prevent injuries, and saves lives. With generous support from presenting sponsor Nationwide, as well as national sponsors Johnson & Johnson, Chevrolet, FedEx, Kidde and Tide, the Safe Kids Day campaign will raise awareness about the cause of child injury prevention – and raise the funds to support it.

In addition to our signature event in Los Angeles, Safe Kids Day will be celebrated with close to 200 events that will take place in communities across the country.

medication blog 2015

Poison Prevention Week is March 15 – 21, and Safe Kids is releasing new research, “Medicine Safety for Children: An In-Depth Look at Calls to Poison Centers,” to explore medicine safety for children. In partnership with the American Association of Poison Control Centers, and with support from McNeil Consumer Healthcare, we analyzed more than 547,000 calls to poison centers to better understand what types of medicines little kids and teens are getting into and how it happens.

cpst blog

One of my favorite parts of my job is talking with the EMTs, nurses, doctors, and other public health professionals who have recently become Child Passenger Safety Technicians. Their faces light up when they describe the feeling of wearing the CPST “hat” and working with colleagues and families in their communities. They appreciate the value of spending a little extra time assisting families to make sure car seats are used and installed correctly and that everyone is buckled up, every ride every time.

Coach Jack Crowe

My experience as a coach leads me to believe that coach training and knowledge is not what it should be. What can we do to restore the trust in the relationship between coaches, parents and their kids? It is vital that we do so, because a kid's involvement in team sports is important as they grow up. 

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