The Safe Kids Worldwide network of member countries met for a global gathering in Finland to share ideas, issues and challenges in advance of the 12th World Conference on Injury Prevention and Safety Promotion.
For too long, global road safety has not received the priority it deserves, especially when it comes to the needs of children. Not only are children at high risk in vehicles, on bicycles, and in some countries on motorcycles, they are vulnerable as pedestrians and are often injured or killed in the simple act of walking to school.
Every day around the world, more than 500 children lose their lives in traffic crashes. Tens of thousands are injured, sometimes suffering lifelong disabilities. Not only are children at high risk in vehicles, on bicycles, and on motorcycles, they are vulnerable as pedestrians and are often injured or killed in the simple act of walking to school.
Around the world, close to 3,400 people, including more than 500 children, die on and around roads each day and many more are injured or disabled. In the spirit of World Day of Remembrance, we are asking everyone to remember Christina, a 15-year-old high school sophomore, who was struck and killed by a car on October 31, 2012. Christina’s mom, Gwen Ward, is working hard to make sure we honor Christina’s memory by encouraging everyone to put their devices down and pay attention when they cross the street.
Preventable injuries are the number one killer of kids in the United States, but they’re also a major problem around the world. That’s why it so important to get the word out. We’re honored that our partners in Japan, Canada and New Zealand are adapting one of our favorite videos to raise awareness and educate parents so all kids can grow up to become whatever they can imagine.
If you have ever lived in or experienced city life, you know that there are other alternatives to owning a car. When I was younger, between the ages of 6 and 14, I was lucky enough to live in Paris, France. Needless to say, Paris is a busy city and many people walk to get where they are going.
Every October, schools across the globe celebrate International Walk to School Day. Safe Kids is teaming up with FedEx for the 15th year to host events on October 8 that will teach children how to walk to school safely. In honor of these great events, we’ve developed some information for you and your family to use to help your kids stay safe while walking. It only takes a few minutes today, on International Walk to School Day, or any day throughout the year, to teach your kids how to walk safely.
It is a great honor that two of our PSAs, “Moment of Silence” and “Bubble Wrap,” won 2014 Telly Awards, one of the premier awards honoring the finest in film and video production. We are thrilled to be recognized at this level, because it helps bring more attention to the issue of child injury prevention.
Both videos were created by Safe Kids’ video director Kris Hixson, whose vision helped make each project a success.
We were delighted recently when our partners at Safe Kids China asked us to visit and conduct a child passenger safety certification course in Shanghai. Our goal was to teach and certify health and safety professionals in Shanghai about the benefits of using child safety restraints in the car.
Only an estimated 2-3 percent of the population in China have or use car seats. But things are starting to change. A newly passed law will go into effect soon in Shanghai that will require children under 4 to ride in car seats. This is huge step in the right direction.