When I was just 12 years old, I attended a neighborhood pool party with a few families from our street. There were kids of all ages, with the youngest being around the age of 2. As the adults gathered in the shallow end of the pool, one mother was with her young toddler. She placed the young girl on a pool noodle as a floatation device. Her mom had a false perception that with so many people around, her child would be safe.

Sadly, she was wrong.

Pedestrian Safety Blog 2014

One of the most interesting aspects of working at Safe Kids is that we get to play "detective.” If we see a statistic we find alarming, like that every hour of every day a teen is hit by a car and killed or injured in the U.S., we get to try to figure out the five W’s, who, what, where, when and why. Last year, we discovered that the pedestrian death rate for teens is twice that of younger children. This year, we took our detective role one step further. We surveyed 1000 teens ages 13-18 to understand more about their walking habits: what they’re doing, and why.  

Safe Walking Story 2014

My favorite thing to do while walking by myself was listening to music. I love music. As a child, I was always singing and being scolded by my Aunt Joyce for humming at inappropriate times. But music is soothing to me; it makes me feel happy, playful and, at times, sad. Listening to music and walking seemed, to me, a harmless combination. Needless to say, I soon found out the danger of it.

Telly Awards

It is a great honor that two of our PSAs, “Moment of Silence” and “Bubble Wrap,” won 2014 Telly Awards, one of the premier awards honoring the finest in film and video production.  We are thrilled to be recognized at this level, because it helps bring more attention to the issue of child injury prevention.

Both videos were created by Safe Kids’ video director Kris Hixson, whose vision helped make each project a success.

Walking Backwards Blog

If there is one thing I know about myself, it’s that I am not the most coordinated person. I know this because I ran cross-country in high school, and I still have the scars to prove it. Even the smallest branch or bump in the road used to be enough to bring me tumbling to the ground in spectacular fashion.

This tradition of tumbling continued when I left for college and became a tour guide. If you have ever been on a tour of a college campus, you can imagine that it is not the best job for the uncoordinated. Leading the tours required me to walk backwards in front of large groups of people. On my very first tour as a freshly-minted guide, I ran into no less than five tree branches and several innocent bystanders, not to mention nearly being struck by a passing car.

unstoppable moms

This autumn, Safe Kids is teaming up with MOTRIN® and Kelly Ripa to celebrate moms everywhere and the things that make them unstoppable. Visit the MOTRIN® Facebook page to share your best mom tips from now until December 31st. As official charity partner, Safe Kids will receive $1 for every tip posted.*

Winston Sullivan

"Mommy, I have a great idea. After school, you can pick me up and we can walk to town and get some ice cream."

My 4-year-old son, Winston, says this nearly every day during our morning commute.

It sounds so Mayberry, doesn't it? 

girl in booster seat

Our new study helps answer some of the questions parents have about when to switch from a booster seat to just a seat belt. We surveyed 1,000 parents of children ages 4 to 10 and found that an alarming number of parents are allowing kids to use a seat belt alone before they are big enough. In fact, 7 in 10 parents do not know that a child should be at least 57 inches (4’9”) to ride in a car without a booster seat.

Trooper Jason Sylvester

I’m a state trooper, a certified child passenger safety technician and a father of four kids under the age of 11, so I understand the importance of safety seats. I’ll never forget the day in March 2014, when I saw for myself just how important they are. I was volunteering at a car seat inspection at the Fabius-Park Township fire department, just outside of Three Rivers, Mich. The forecast that day was for rain and snow. Ice had already started covering the roads.

Youth Football Concussions

My son, Murphy, is passionate about playing football. Along with that passion comes bumps, bruises, and a fair share of helmet clashing. The physical intensity and risk of injury rises each year as he ages, and his practice schedule is a grueling 6-8 hour-per-week regimen. Murphy managed to play relatively injury free until well into his third year in 2012.

happy family

This is National Childhood Injury Prevention Week, which means it’s a great time to brush up on a few of the easiest things parents can do to keep their kids safe. When it comes to safety for your children, you already know the basics: buckle up, wear a helmet, learn to swim, look both ways. Here are some lesser-known – but just as important – tips to help keep your family safe.

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