The weeks between Thanksgiving and New Year’s Day are arguably the busiest of the year. Families are planning trips to visit relatives, searching for thoughtful gifts, preparing special meals and many other tasks to make the holidays the most wonderful time of the year.
On this World Day of Remembrance for Road Traffic Victims 2015, we pause for a moment to remember the millions of people who have lost their lives around the globe in road collisions. Here at Safe Kids Worldwide, we remember all road traffic victims, but we pay special tribute to the more than 180,000 children who lose their lives every year in vehicles, as pedestrians, as bicyclists, and on motorcycles. For children, road traffic deaths are a true health epidemic, ranking as the number one cause of death for those between the ages of 5 and 19, both in the United States and around the world.
While recognizing that driving a car is very serious business, officials hope that these signs will be more than one-time reminders to drivers. In addition to making people laugh, they hope these attention-grabbing signs will be family conversation starters, and help create more long-term safe driving habits.
My hope is that this PSA inspires parents, kids, caretakers and anyone else who watches it to do the little things that can make a big difference. Something as simple as buckling a car seat or checking the batteries in a smoke alarm can change the news and make a world of difference for parents, families and communities around the world.
Today is International Walk to School Day, a day when we’re all focused on making sure our kids get to school safely. It’s become bigger and bigger each year – and with good reason, since road traffic injuries are the number one killer of kids ages 5 to 19 in the U.S. and around the world. Now, just in time for Walk to School Day, the United Nations did something that’s incredibly important for our children – and for all of us. For the first time, the UN approved worldwide goals that include targets for reducing deaths and injuries on our roads!
I hope my story encourages parents to always buckle up their kids regardless of the situation. You don’t want to feel the pain or grief I am going through. The sadness is overwhelming, even after a year.
So no more guessing about recalls. We all have other things to worry about. No fuss, no muss. Complete and mail the registration card – it’s a small, but important step in making sure your child is riding as safely as possible.
For too long, global road safety has not received the priority it deserves, especially when it comes to the needs of children. Not only are children at high risk in vehicles, on bicycles, and in some countries on motorcycles, they are vulnerable as pedestrians and are often injured or killed in the simple act of walking to school.
Every day around the world, more than 500 children lose their lives in traffic crashes. Tens of thousands are injured, sometimes suffering lifelong disabilities. Not only are children at high risk in vehicles, on bicycles, and on motorcycles, they are vulnerable as pedestrians and are often injured or killed in the simple act of walking to school.