Safe Kids Worldwide is participating in Global Road Safety Week and working hard to ensure that the voices of kids, parents and teachers will be heard. You can join this campaign to #SaveKidsLives by taking a few small steps to make a big difference.
With people still talking about the Nationwide Super Bowl ad that brought dramatic attention to the number one killer of kids, preventable injuries, we’re releasing new research that reveals the scope of the problem in a place most parents assume is safe: the home. Every day, six children die from an injury in the home, and 10,000 go to the emergency department for the kinds of injuries that commonly happen in homes.
We talk a lot about safe storage and the importance of keeping medicine up and away, out of reach of children. And that’s important: In 67 percent of emergency room visits for medicine poisoning, the medicine was left within reach of a child, such as in a purse, on a counter or dresser or on the ground.
What is equally important, though, is safe dosing.
Injury prevention is not about watching your kids every minute of the day or wrapping them in bubble wrap. It’s the opposite. Injury prevention is about creating an environment where kids can explore and take chances while minimizing the serious injuries and deaths that we can prevent.
Nothing is worse than a parent losing a child – especially if the tragedy was preventable. Each year in the United States, thousands of families lose children this way making it the No. 1 cause of childhood deaths. Millions more are sent to the emergency room every year because of preventable injuries.
Fortunately, these injuries are preventable which means we can do something about them. One of things I am responsible for in my role at Safe Kids Worldwide, is to find partners that share our focus on preventable injury. I am very excited about a new collaboration beginning this year with Nationwide and a program it calls Make Safe Happen. And to show you both why a company joins us in our mission and what the program will aim to do, I thought it’d be easiest to capture a recent conversation I had with Nationwide’s Chief Marketing Officer, Matt Jauchius.
We have some exciting news to share. Safe Kids has entered into a new partnership with Nationwide. Our work together will focus on a national initiative to help families stay safe at home, including fire safety, water safety, and preventing poisoning and falls. This will provide Safe Kids with an opportunity to reach even more families with the safety information they need to keep kids safe and prevent injuries.
Safe Kids joined other child safety advocates to press for a law with the vision of collecting information on the whys, hows and numbers of infant death, and to create a nationwide standard for tragedy scene investigations and autopsies. The law is part of the legacy of the late Sen. Frank Lautenberg, a relentless fighter for kids. Its passage was thanks to the leadership of his fellow New Jersey lawmaker Frank Pallone, who led the fight in the House of Representatives, and Sens. Kelly Ayotte (R-Maine) and Sherrod Brown (D-Ohio).
If you're one of those parents who insists on yelling at the officials during your kid’s sporting event, let me start by saying, you’re right. OK? The kid probably did travel. That was a total strike. It was definitely icing. Obvious pass interference. But that doesn’t make up for all the ways we’re wrong.
As a mother of three active kids, I know bumps and bruises are bound to happen – my kids love to try new things and push their limits – but there are ways to prevent the more serious injuries that don’t have to happen.
In 2013, more than 47,000 children were treated in emergency departments for injuries related to sledding, ice skating and snowboarding, and the vast majority of these injuries were preventable.