My hope is that this PSA inspires parents, kids, caretakers and anyone else who watches it to do the little things that can make a big difference. Something as simple as buckling a car seat or checking the batteries in a smoke alarm can change the news and make a world of difference for parents, families and communities around the world.
Today is International Walk to School Day, a day when we’re all focused on making sure our kids get to school safely. It’s become bigger and bigger each year – and with good reason, since road traffic injuries are the number one killer of kids ages 5 to 19 in the U.S. and around the world. Now, just in time for Walk to School Day, the United Nations did something that’s incredibly important for our children – and for all of us. For the first time, the UN approved worldwide goals that include targets for reducing deaths and injuries on our roads!
We worked with FedEx to develop a special pedestrian safety book, Clifford Takes a Walk. In the book, Clifford and his friends learn how to walk safely. In celebration of International Walk to School Day, we’re offering classrooms a chance to win 100 books for their school.
I hope my story encourages parents to always buckle up their kids regardless of the situation. You don’t want to feel the pain or grief I am going through. The sadness is overwhelming, even after a year.
So no more guessing about recalls. We all have other things to worry about. No fuss, no muss. Complete and mail the registration card – it’s a small, but important step in making sure your child is riding as safely as possible.
So to help families brush up on their walking safety skills, Safe Kids and FedEx teamed up to bring you seven tips in the form of a fun, interactive infographic. In less than five minutes, you can learn how to cross the road more safely for a lifetime. And it's fun.